Co-opetition [Elektronisk resurs]; Adam M Brandenburger, Barry Nalebuff; 1997
Begagnad
-41%
Co-opetition [Elektronisk resurs]; Adam M Brandenburger, Barry Nalebuff; 1997
Begagnad
-41%

Co-opetition [Elektronisk resurs]

av Adam M Brandenburger, Barry Nalebuff

  • Utgiven: 1997
  • ISBN: 9780385479509
  • Sidor: 288 st
  • Förlag: Crown Currency
  • Format: Häftad
  • Språk: Engelska

Om boken

Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

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Mer om Co-opetition [Elektronisk resurs] (1997)

I december 1997 släpptes boken Co-opetition [Elektronisk resurs] skriven av Adam M Brandenburger, Barry Nalebuff. Den är skriven på engelska och består av 288 sidor. Förlaget bakom boken är Crown Currency.

Köp boken Co-opetition [Elektronisk resurs] på Studentapan och spara uppåt 41% jämfört med lägsta nypris hos bokhandeln.

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Referera till Co-opetition [Elektronisk resurs]

Harvard

Brandenburger, A. M. & Nalebuff, B. (1997). Co-opetition [Elektronisk resurs]. Crown Currency.

Oxford

Brandenburger, Adam M & Nalebuff, Barry, Co-opetition [Elektronisk resurs] (Crown Currency, 1997).

APA

Brandenburger, A. M., & Nalebuff, B. (1997). Co-opetition [Elektronisk resurs]. Crown Currency.

Vancouver

Brandenburger AM, Nalebuff B. Co-opetition [Elektronisk resurs]. Crown Currency; 1997.

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