Coca-globalization : following soft drinks from New York to New Guinea; Robert John Foster; 2008
Helt ny
Coca-globalization : following soft drinks from New York to New Guinea; Robert John Foster; 2008
Helt ny

Coca-globalization : following soft drinks from New York to New GuineaUpplaga 1

av Robert John Foster

  • Upplaga: 1a upplagan
  • Utgiven: 2008
  • ISBN: 9780230603868
  • Sidor: 275 st
  • Förlag: Palgrave Macmillan
  • Format: Häftad
  • Språk: Engelska

Om boken

This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.

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Mer om Coca-globalization : following soft drinks from New York to New Guinea (2008)

2008 släpptes boken Coca-globalization : following soft drinks from New York to New Guinea skriven av Robert John Foster. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 275 sidor. Förlaget bakom boken är Palgrave Macmillan som har sitt säte i London.

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Referera till Coca-globalization : following soft drinks from New York to New Guinea (Upplaga 1)

Harvard

Foster, R. J. (2008). Coca-globalization : following soft drinks from New York to New Guinea. 1:a uppl. Palgrave Macmillan.

Oxford

Foster, Robert John, Coca-globalization : following soft drinks from New York to New Guinea, 1 uppl. (Palgrave Macmillan, 2008).

APA

Foster, R. J. (2008). Coca-globalization : following soft drinks from New York to New Guinea (1:a uppl.). Palgrave Macmillan.

Vancouver

Foster RJ. Coca-globalization : following soft drinks from New York to New Guinea. 1:a uppl. Palgrave Macmillan; 2008.

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