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Competitive identity : the brand management for nations, cities and regionsUpplaga 4
- Upplaga: 4e upplagan
- Utgiven: 2007
- ISBN: 9780230500280
- Sidor: 147 st
- Förlag: Palgrave Macmillan
- Format: Inbunden
- Språk: Engelska
Om boken
Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time in this authoritative new book, Anholt shares his insights and unique experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their 'competitive identity'.
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Mer om Competitive identity : the brand management for nations, cities and regions (2007)
2007 släpptes boken Competitive identity : the brand management for nations, cities and regions skriven av Simon Anholt. Det är den 4e upplagan av kursboken. Den är skriven på engelska och består av 147 sidor. Förlaget bakom boken är Palgrave Macmillan som har sitt säte i London.
Köp boken Competitive identity : the brand management for nations, cities and regions på Studentapan och spara pengar.
Referera till Competitive identity : the brand management for nations, cities and regions (Upplaga 4)
Harvard
Anholt, S. (2007). Competitive identity : the brand management for nations, cities and regions. 4:e uppl. Palgrave Macmillan.
Oxford
Anholt, Simon, Competitive identity : the brand management for nations, cities and regions, 4 uppl. (Palgrave Macmillan, 2007).
APA
Anholt, S. (2007). Competitive identity : the brand management for nations, cities and regions (4:e uppl.). Palgrave Macmillan.
Vancouver
Anholt S. Competitive identity : the brand management for nations, cities and regions. 4:e uppl. Palgrave Macmillan; 2007.
