Competitive intelligence : create an intelligent organization and compete to win; Michelle Cook; 2000
Begagnad
Competitive intelligence : create an intelligent organization and compete to win; Michelle Cook; 2000
Begagnad

Competitive intelligence : create an intelligent organization and compete to win

av Michelle Cook

  • Utgiven: 2000
  • ISBN: 9780749433123
  • Sidor: 4 st
  • Förlag: Kogan Page
  • Format: Häftad
  • Språk: Engelska

Om boken

Competitive intelligence and analysis are essential elements of any business' marketing strategy in today's competitive marketplace. In order to understand the business environment and make effective business decisions, you must gather and analyze information on your customers, suppliers, distributors and retailers as well as your competitors. Competitive Intelligence will show you, from an international perspective, how to plan, prepare and implement an efficient CI system. Advice is provided on time-saving, avoiding information overload, vital technological assistance, internet and electronic databases, setting up an Intelligence Library, data mining, budget constraints and legal considerations.

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Mer om Competitive intelligence : create an intelligent organization and compete to win (2000)

2000 släpptes boken Competitive intelligence : create an intelligent organization and compete to win skriven av Michelle Cook. Den är skriven på engelska och består av 4 sidor. Förlaget bakom boken är Kogan Page.

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Referera till Competitive intelligence : create an intelligent organization and compete to win

Harvard

Cook, M. (2000). Competitive intelligence : create an intelligent organization and compete to win. Kogan Page.

Oxford

Cook, Michelle, Competitive intelligence : create an intelligent organization and compete to win (Kogan Page, 2000).

APA

Cook, M. (2000). Competitive intelligence : create an intelligent organization and compete to win. Kogan Page.

Vancouver

Cook M. Competitive intelligence : create an intelligent organization and compete to win. Kogan Page; 2000.

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