Consumer behavior : building marketing strategy Upplaga 10
- Upplaga: 10e upplagan
- Utgiven: 2007
- ISBN: 9780073261546
- Sidor: 790 st
- Förlag: McGraw-Hill/Irwin
- Format: Inbunden
- Språk: Engelska
Om boken
consumer behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
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Mer om Consumer behavior : building marketing strategy (2007)
2007 släpptes boken Consumer behavior : building marketing strategy skriven av Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. Det är den 10e upplagan av kursboken. Den är skriven på engelska och består av 790 sidor. Förlaget bakom boken är McGraw-Hill/Irwin.
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Referera till Consumer behavior : building marketing strategy (Upplaga 10)
Harvard
Hawkins, D. I., Mothersbaugh, D. L. & Best, R. J. (2007). Consumer behavior : building marketing strategy. 10:e uppl. McGraw-Hill/Irwin.
Oxford
Hawkins, Del I., Mothersbaugh, David L. & Best, Roger J., Consumer behavior : building marketing strategy, 10 uppl. (McGraw-Hill/Irwin, 2007).
APA
Hawkins, D. I., Mothersbaugh, D. L., & Best, R. J. (2007). Consumer behavior : building marketing strategy (10:e uppl.). McGraw-Hill/Irwin.
Vancouver
Hawkins DI, Mothersbaugh DL, Best RJ. Consumer behavior : building marketing strategy. 10:e uppl. McGraw-Hill/Irwin; 2007.
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