Contemporary AdvertisingContemporary Advertising, William F. Arens, ISBN 0072883928, 9780072883923McGraw-Hill/Irwin series in marketingUpplaga 9
- Upplaga: 9e upplagan
- Utgiven: 2004
- ISBN: 9780071214254
- Sidor: 617 st
- Förlag: McGraw-Hill/Irwin
- Språk: Engelska
Om boken
Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the " coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om Contemporary AdvertisingContemporary Advertising, William F. Arens, ISBN 0072883928, 9780072883923McGraw-Hill/Irwin series in marketing (2004)
2004 släpptes boken Contemporary AdvertisingContemporary Advertising, William F. Arens, ISBN 0072883928, 9780072883923McGraw-Hill/Irwin series in marketing skriven av William F. Arens. Det är den 9e upplagan av kursboken. Den är skriven på engelska och består av 617 sidor. Förlaget bakom boken är McGraw-Hill/Irwin.
Köp boken Contemporary AdvertisingContemporary Advertising, William F. Arens, ISBN 0072883928, 9780072883923McGraw-Hill/Irwin series in marketing på Studentapan och spara pengar.
Referera till Contemporary AdvertisingContemporary Advertising, William F. Arens, ISBN 0072883928, 9780072883923McGraw-Hill/Irwin series in marketing (Upplaga 9)
Harvard
Arens, W. F. (2004). Contemporary AdvertisingContemporary Advertising, William F. Arens, ISBN 0072883928, 9780072883923McGraw-Hill/Irwin series in marketing. 9:e uppl. McGraw-Hill/Irwin.
Oxford
Arens, William F., Contemporary AdvertisingContemporary Advertising, William F. Arens, ISBN 0072883928, 9780072883923McGraw-Hill/Irwin series in marketing, 9 uppl. (McGraw-Hill/Irwin, 2004).
APA
Arens, W. F. (2004). Contemporary AdvertisingContemporary Advertising, William F. Arens, ISBN 0072883928, 9780072883923McGraw-Hill/Irwin series in marketing (9:e uppl.). McGraw-Hill/Irwin.
Vancouver
Arens WF. Contemporary AdvertisingContemporary Advertising, William F. Arens, ISBN 0072883928, 9780072883923McGraw-Hill/Irwin series in marketing. 9:e uppl. McGraw-Hill/Irwin; 2004.
