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Content strategy for the Web Upplaga 2
- Upplaga: 2a upplagan
- Utgiven: 2012
- ISBN: 9780321808301
- Sidor: 224 st
- Förlag: New Riders
- Format: Häftad
- Språk: Engelska
Om boken
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
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Mer om Content strategy for the Web (2012)
2012 släpptes boken Content strategy for the Web skriven av Kristina Halvorson. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 224 sidor. Förlaget bakom boken är New Riders.
Köp boken Content strategy for the Web på Studentapan och spara uppåt 30% jämfört med lägsta nypris hos bokhandeln.
Referera till Content strategy for the Web (Upplaga 2)
Harvard
Halvorson, K. (2012). Content strategy for the Web. 2:a uppl. New Riders.
Oxford
Halvorson, Kristina, Content strategy for the Web, 2 uppl. (New Riders, 2012).
APA
Halvorson, K. (2012). Content strategy for the Web (2:a uppl.). New Riders.
Vancouver
Halvorson K. Content strategy for the Web. 2:a uppl. New Riders; 2012.
