Creating a Brand Identity: A Guide for Designers [Elektronisk resurs]; Catharine Slade-Brooking; 2016
Helt ny
Creating a Brand Identity: A Guide for Designers [Elektronisk resurs]; Catharine Slade-Brooking; 2016
Helt ny

Creating a Brand Identity: A Guide for Designers [Elektronisk resurs]

av Catharine Slade-Brooking

  • Utgiven: 2016
  • ISBN: 9781780675626
  • Sidor: 160 st
  • Förlag: Laurence King Publishing
  • Format: Häftad
  • Språk: Engelska

Om boken

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

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Mer om Creating a Brand Identity: A Guide for Designers [Elektronisk resurs] (2016)

I januari 2016 släpptes boken Creating a Brand Identity: A Guide for Designers [Elektronisk resurs] skriven av Catharine Slade-Brooking. Den är skriven på engelska och består av 160 sidor. Förlaget bakom boken är Laurence King Publishing.

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Referera till Creating a Brand Identity: A Guide for Designers [Elektronisk resurs]

Harvard

Slade-Brooking, C. (2016). Creating a Brand Identity: A Guide for Designers [Elektronisk resurs]. Laurence King Publishing.

Oxford

Slade-Brooking, Catharine, Creating a Brand Identity: A Guide for Designers [Elektronisk resurs] (Laurence King Publishing, 2016).

APA

Slade-Brooking, C. (2016). Creating a Brand Identity: A Guide for Designers [Elektronisk resurs]. Laurence King Publishing.

Vancouver

Slade-Brooking C. Creating a Brand Identity: A Guide for Designers [Elektronisk resurs]. Laurence King Publishing; 2016.

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