E-marketing; Judy Strauss; 2006
Begagnad
E-marketing; Judy Strauss; 2006
Begagnad

E-marketingUpplaga 4

av Judy Strauss

  • Upplaga: 4e upplagan
  • Utgiven: 2006
  • ISBN: 9780131969025
  • Sidor: 480 st
  • Förlag: Upper Saddle River, N.J. Pearson Prentice Hall
  • Format: Häftad
  • Språk: Engelska

Om boken

For courses in Electronic Marketing and Internet Business. This 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business models that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors have tightened their presentation by using a strategic perspective and giving many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed.

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Mer om E-marketing (2006)

2006 släpptes boken E-marketing skriven av Judy Strauss. Det är den 4e upplagan av kursboken. Den är skriven på engelska och består av 480 sidor. Förlaget bakom boken är Upper Saddle River, N.J. Pearson Prentice Hall.

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Referera till E-marketing (Upplaga 4)

Harvard

Strauss, J. (2006). E-marketing. 4:e uppl. Upper Saddle River, N.J. Pearson Prentice Hall.

Oxford

Strauss, Judy, E-marketing, 4 uppl. (Upper Saddle River, N.J. Pearson Prentice Hall, 2006).

APA

Strauss, J. (2006). E-marketing (4:e uppl.). Upper Saddle River, N.J. Pearson Prentice Hall.

Vancouver

Strauss J. E-marketing. 4:e uppl. Upper Saddle River, N.J. Pearson Prentice Hall; 2006.

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