Economy of experiencesUpplaga 3
- Upplaga: 3e upplagan
- Utgiven: 2012
- ISBN: 9780985593209
- Sidor: 336 st
- Förlag: European Centre for the Experience Economy
- Språk: Engelska
Om boken
This book describes, step-by-step, the foundations of new forms of value creation and how businesses can avoid the downward escalation of price competition (commoditisation). It starts by placing individuals at the centre of their social context as well as events that are important to them in the world in which they live. In order to facilitate these, we present new business models in which co-creation plays an important role. Concrete design principles are given that can be used as a basis for creating meaningful experiences. Both theory and practice are discussed; numerous cases studies are dissected. The last three chapters focus on practical applications in health care, financial service innovation and developing creative cities.
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Mer om Economy of experiences (2012)
2012 släpptes boken Economy of experiences skriven av Albert. Boswijk. Det är den 3e upplagan av kursboken. Den är skriven på engelska och består av 336 sidor. Förlaget bakom boken är European Centre for the Experience Economy.
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Referera till Economy of experiences (Upplaga 3)
Harvard
Boswijk, Albert. (2012). Economy of experiences. 3:e uppl. European Centre for the Experience Economy.
Oxford
Boswijk, Albert., Economy of experiences, 3 uppl. (European Centre for the Experience Economy, 2012).
APA
Boswijk, Albert. (2012). Economy of experiences (3:e uppl.). European Centre for the Experience Economy.
Vancouver
Boswijk Albert. Economy of experiences. 3:e uppl. European Centre for the Experience Economy; 2012.
