Effective public relations; Scott M. Cutlip; 2006
Begagnad
Effective public relations; Scott M. Cutlip; 2006
Begagnad

Effective public relationsUpplaga 9

av Scott M. Cutlip

  • Upplaga: 9e upplagan
  • Utgiven: 2006
  • ISBN: 9780131230149
  • Sidor: 624 st
  • Förlag: Upper Saddle River, N.J. Pearson Prentice Hall
  • Format: Häftad
  • Språk: Engelska

Om boken

Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs. Effective Public Relations has defined public relations theory and practice, schooled its practitioners, and served as a reference for those in the calling for more than five decades. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an acceptable subject of academic study. Their ideas and ambitions for the field still serve as beacons leading the field in the 21st century. This updated ninth edition continues the trend of excellence and will introduce yet another generation of practitioners worldwide to this important profession of Public Relations.

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Mer om Effective public relations (2006)

2006 släpptes boken Effective public relations skriven av Scott M. Cutlip. Det är den 9e upplagan av kursboken. Den är skriven på engelska och består av 624 sidor. Förlaget bakom boken är Upper Saddle River, N.J. Pearson Prentice Hall.

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Referera till Effective public relations (Upplaga 9)

Harvard

Cutlip, S. M. (2006). Effective public relations. 9:e uppl. Upper Saddle River, N.J. Pearson Prentice Hall.

Oxford

Cutlip, Scott M., Effective public relations, 9 uppl. (Upper Saddle River, N.J. Pearson Prentice Hall, 2006).

APA

Cutlip, S. M. (2006). Effective public relations (9:e uppl.). Upper Saddle River, N.J. Pearson Prentice Hall.

Vancouver

Cutlip SM. Effective public relations. 9:e uppl. Upper Saddle River, N.J. Pearson Prentice Hall; 2006.

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