EntrepreneurshipUpplaga 3

Many people can't imagine starting a small business and writing a business plan. This concise and practical handbook demonstrates the theory of starting a business using realistic applications. Combines theory and background information in areas such as marketing theory, management topics, and financial recordkeeping—and provides practical, step-by-step checklists to help readers complete a business plan. Includes a business plan disk that repeats the book's checklists and provides financial forms such as projected income statements and cash flows in Excel format. Includes recent research concerning the decision to become an entrepreneur. Features a new chapter on Small Businesses and the Internet Economy. Provides a new chapter on changes in women-owned and minority-owned businesses. Includes current data on key topics: new-product development, licensing, recent changes in patent law, patent searches on the Internet. Offers separate chapters on starting a business, buying a business, and becoming a franchisee, discussing both advantages and disadvantages. Features a completed business plan at the end of the book for a self-service car wash. Includes a free book-specific Companion Website. A realistic, step-by-step handbook for anyone interested in starting their own business.