Essentials Of Marketing Upplaga 3
An overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered..
Upplaga: 3e upplagan
Utgiven: 2005
ISBN: 9780273693581
Förlag: Pearson Education Limited
Format: Bok
Språk: Engelska
Sidor: 354 st
An overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered..
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