Essentials of services marketing; Jochen Wirtz; 2018
Begagnad
Essentials of services marketing; Jochen Wirtz; 2018
Begagnad

Essentials of services marketingUpplaga 3

av Jochen Wirtz

5.0 (2)

  • Upplaga: 3e upplagan
  • Utgiven: 2018
  • ISBN: 9781292089959
  • Sidor: 704 st
  • Förlag: Pearson
  • Format: Häftad
  • Språk: Engelska

Om boken

Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.

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Mer om Essentials of services marketing (2018)

2018 släpptes boken Essentials of services marketing skriven av Jochen Wirtz. Det är den 3e upplagan av kursboken. Den är skriven på engelska och består av 704 sidor. Förlaget bakom boken är Pearson som har sitt säte i London.

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Referera till Essentials of services marketing (Upplaga 3)

Harvard

Wirtz, J. (2018). Essentials of services marketing. 3:e uppl. Pearson.

Oxford

Wirtz, Jochen, Essentials of services marketing, 3 uppl. (Pearson, 2018).

APA

Wirtz, J. (2018). Essentials of services marketing (3:e uppl.). Pearson.

Vancouver

Wirtz J. Essentials of services marketing. 3:e uppl. Pearson; 2018.