Essentials of services marketing Upplaga 3
- Upplaga: 3e upplagan
- Utgiven: 2018
- ISBN: 9781292089959
- Sidor: 670 st
- Förlag: Pearson
- Format: Häftad
- Språk: Engelska
Om boken
Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
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Mer om Essentials of services marketing (2018)
2018 släpptes boken Essentials of services marketing skriven av Jochen Wirtz. Det är den 3e upplagan av kursboken. Den är skriven på engelska och består av 670 sidor. Förlaget bakom boken är Pearson som har sitt säte i London.
Köp boken Essentials of services marketing på Studentapan och spara pengar.
Referera till Essentials of services marketing (Upplaga 3)
Harvard
Wirtz, J. (2018). Essentials of services marketing. 3:e uppl. Pearson.
Oxford
Wirtz, Jochen, Essentials of services marketing, 3 uppl. (Pearson, 2018).
APA
Wirtz, J. (2018). Essentials of services marketing (3:e uppl.). Pearson.
Vancouver
Wirtz J. Essentials of services marketing. 3:e uppl. Pearson; 2018.
