Research methods in business studies; Pervez N. Ghauri, Kjell Grønhaug, Roger Strange; 2020
-37%
Research methods in business studies; Pervez N. Ghauri, Kjell Grønhaug, Roger Strange; 2020
-37%

Research methods in business studies Upplaga 5

av Pervez N. Ghauri, Kjell Grønhaug, Roger Strange

4.7

(3)

  • Upplaga: 5e upplagan
  • Utgiven: 2020
  • ISBN: 9781108708241
  • Sidor: 348 st
  • Förlag: Cambridge University Press
  • Format: Häftad
  • Språk: Engelska

Om boken

This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.

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Mer om Research methods in business studies (2020)

2020 släpptes boken Research methods in business studies skriven av Pervez N. Ghauri, Kjell Grønhaug, Roger Strange. Det är den 5e upplagan av kursboken. Den är skriven på engelska och består av 348 sidor. Förlaget bakom boken är Cambridge University Press.

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Referera till Research methods in business studies (Upplaga 5)

Harvard

Ghauri, P. N., Grønhaug, K. & Strange, R. (2020). Research methods in business studies. 5:e uppl. Cambridge University Press.

Oxford

Ghauri, Pervez N., Grønhaug, Kjell & Strange, Roger, Research methods in business studies, 5 uppl. (Cambridge University Press, 2020).

APA

Ghauri, P. N., Grønhaug, K., & Strange, R. (2020). Research methods in business studies (5:e uppl.). Cambridge University Press.

Vancouver

Ghauri PN, Grønhaug K, Strange R. Research methods in business studies. 5:e uppl. Cambridge University Press; 2020.

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