Exploring Corporate Strategy; Gerry Johnson; 2001
2 säljare

Exploring Corporate Strategy Upplaga 6

av Gerry Johnson
Strategic Management at all levels both in UK and Europe. Europe’s most successful strategy textbook – with combined total sales of more than 500,000 – covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy.   Thoroughly revised, this 6th edition promises to be the best yet.  For the first time ever the authors introduce the concept of viewing strategy through three separate lenses: 1) the tradition ‘design’ view of strategy, 2) the notion that strategy can arise from ‘experience’ and culture; and 3) the notion that strategy can be a product of emergent ‘ideas’.
Strategic Management at all levels both in UK and Europe. Europe’s most successful strategy textbook – with combined total sales of more than 500,000 – covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy.   Thoroughly revised, this 6th edition promises to be the best yet.  For the first time ever the authors introduce the concept of viewing strategy through three separate lenses: 1) the tradition ‘design’ view of strategy, 2) the notion that strategy can arise from ‘experience’ and culture; and 3) the notion that strategy can be a product of emergent ‘ideas’.
Upplaga: 6e upplagan
Utgiven: 2001
ISBN: 9780273651178
Förlag: Financial Times/ Prentice Hall
Format: Häftad
Språk: Engelska
Sidor: 608 st
Strategic Management at all levels both in UK and Europe. Europe’s most successful strategy textbook – with combined total sales of more than 500,000 – covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy.   Thoroughly revised, this 6th edition promises to be the best yet.  For the first time ever the authors introduce the concept of viewing strategy through three separate lenses: 1) the tradition ‘design’ view of strategy, 2) the notion that strategy can arise from ‘experience’ and culture; and 3) the notion that strategy can be a product of emergent ‘ideas’.
Strategic Management at all levels both in UK and Europe. Europe’s most successful strategy textbook – with combined total sales of more than 500,000 – covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy.   Thoroughly revised, this 6th edition promises to be the best yet.  For the first time ever the authors introduce the concept of viewing strategy through three separate lenses: 1) the tradition ‘design’ view of strategy, 2) the notion that strategy can arise from ‘experience’ and culture; and 3) the notion that strategy can be a product of emergent ‘ideas’.
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