Franchising : friktion mellan transnationella affärsmodeller och nationell särreglering

Business models are created by business people in order to achieve a purpose. If a business model is successful, it will be widely used and might become transnational, i.e., not limited by national borders. However, most legislation is limited by national borders. This dissertation analyzes and describes how national legislation affects transnational business models. For purposes of clarity, the transnational business model of franchising has been used as a continuous, concrete example and object for examination. This dissertation describes, analyzes, compares and systematizes the business model franchising and its role in the legal system. The study describes the evolution of the business model from the 1850s to the present date. An important question is whether the phenomenon is the same all over the world, i.e., whether it is defined in the same way and bound by the same rules and norms. To find out, a full-range study was conducted of the national legislation directly aimed at franchising in the 36 countries that have introduced such legislation. To widen the focus, definitions and norms from different organizations and projects involved in franchising were also included in the analysis. Through use of a reduction model, a standard definition, like a lowest common denominator, was extracted.