From talent to global player : grow your company through internationlistionUpplaga 1

From talent to global player – grow your company through internationalisation How do you grow a company? This book describes how to turn small and medium-sized companies into “smaller large companies” and how to build up an international business. The starting point is to develop a robust business model based around an innovative product or process – a business model that can provide leverage for profitability as the company grows. This book addresses five cornerstones of internationalisation: 1 Develop the business portfolio and the business model for internationalisation 2 Expand into different geographical markets 3 Build up a position on a new market 4 Do business on foreign markets 5 Organise and manage international operations The authors weave together actual case stories with a theoretical frame of reference, supplemented with recommendations and a toolkit to support the management of an international business.