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Fundamentals of business-to-business marketing : mastering business markets
- Utgiven: 2015
- ISBN: 9783319124636
- Sidor: 330 st
- Förlag: Springer International Publishing Switzerland
- Format: Bok
- Språk: Engelska
Om boken
?This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
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Mer om Fundamentals of business-to-business marketing : mastering business markets (2015)
2015 släpptes boken Fundamentals of business-to-business marketing : mastering business markets skriven av Michael Kleinaltenkamp. Den är skriven på engelska och består av 330 sidor. Förlaget bakom boken är Springer International Publishing Switzerland.
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Referera till Fundamentals of business-to-business marketing : mastering business markets
Harvard
Kleinaltenkamp, M. (2015). Fundamentals of business-to-business marketing : mastering business markets. Springer International Publishing Switzerland.
Oxford
Kleinaltenkamp, Michael, Fundamentals of business-to-business marketing : mastering business markets (Springer International Publishing Switzerland, 2015).
APA
Kleinaltenkamp, M. (2015). Fundamentals of business-to-business marketing : mastering business markets. Springer International Publishing Switzerland.
Vancouver
Kleinaltenkamp M. Fundamentals of business-to-business marketing : mastering business markets. Springer International Publishing Switzerland; 2015.
