Fundamentals of sport marketingUpplaga 2

Every fan knows that individual talent is vital to a team. But sport psychologists understand that the key to success is to incorporate talent into a supportive team unit. The editors have assembled a variety of articles to address the psychological issues related to team sport activities on and off the court or field. Chapter 1 introduces a three-phase model to cut through the complexities associated with team sports and chapters 2 to 12 offer theoretical and practical advice. In addition to addressing the major theoretical concepts related to team sport activities, the book discusses the experiences of sport psychologists who have worked with professionals and national teams. Issues include: Methodological Principles; Ethics; Pre-Performance Routines in Self-Paced Tasks; The Principles of Team Building; Understanding and Managing Emotions; Gender Differences; Working With Professional Basketball Players; Improving Concentration Skills for Soccer Players; Issues in Baseball; Optimal Use of Sport Psychology for Developing Confidence.