Global marketing management : changes, challenges and new strategies
- Utgiven: 2005
- ISBN: 9780199267521
- Sidor: 582 st
- Förlag: Oxford University Press
- Format: Bok
- Språk: Engelska
Om boken
Global Marketing Management provides a comprehensive and complete solution for lecturers teaching the subject. As well as covering long-standing topics, there is a focus on contemporary and pervasive issues with chapters such as Corporate Social Responsibility and Ethics, Managing Knowledge in
Global Operations, Global Marketing Relationships and Global Marketing in the Digital Age.
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om Global marketing management : changes, challenges and new strategies (2005)
2005 släpptes boken Global marketing management : changes, challenges and new strategies skriven av Kiefer Lee. Den är skriven på engelska och består av 582 sidor. Förlaget bakom boken är Oxford University Press.
Köp boken Global marketing management : changes, challenges and new strategies på Studentapan och spara pengar.
Referera till Global marketing management : changes, challenges and new strategies
Harvard
Lee, K. (2005). Global marketing management : changes, challenges and new strategies. Oxford University Press.
Oxford
Lee, Kiefer, Global marketing management : changes, challenges and new strategies (Oxford University Press, 2005).
APA
Lee, K. (2005). Global marketing management : changes, challenges and new strategies. Oxford University Press.
Vancouver
Lee K. Global marketing management : changes, challenges and new strategies. Oxford University Press; 2005.
