Graphic design for everyone

Use design to transform your ideas into powerful visuals that connect with the right audience, define your brand, or take your project to the next level. Students, entrepreneurs, community groups, social media influencers, bloggers or campaigners: this practical guide is for you, and everyone else who wants to learn how to communicate visually, combining the building blocks of type, photography, illustration, and colour to create designs that inform, influence, and enthral. All the key principles of graphic design are explained via a series of specially created, beautifully streamlined graphics that show, rather than tell, you what you need to know. In addition, detailed how-to demonstrations, hands-on workshops, and inspirational galleries of the best design will help you to achieve your aims, from creating a brand identity or setting the right mood by choosing the best typeface, to organizing the elements of a layout to boost your message and meaning. Ten step-by-step projects help you create your own bespoke designs - for websites, digital newsletters, e-commerce, invitations, posters, sales materials, and more. There's also plenty of practical advice, including tips on publishing online, dealing with printers, commissioning professionals, and finding free design tools. If you're ready to use the power of design to take your personal project or burgeoning business to the next level, Graphic Design for Everyone is a one-stop resource to becoming an effective, inspirational visual communicator.