Hospitality Sales and Marketing Educational Institute Books; James R. Abbey; 2014
Begagnad
Hospitality Sales and Marketing Educational Institute Books; James R. Abbey; 2014
Begagnad

Hospitality Sales and Marketing Educational Institute BooksUpplaga 6

av James R. Abbey

  • Upplaga: 6e upplagan
  • Utgiven: 2014
  • ISBN: 9780866124447
  • Sidor: 619 st
  • Förlag: American Hotel & Lodging Educational Institute
  • Språk: Engelska

Om boken

In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.

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Mer om Hospitality Sales and Marketing Educational Institute Books (2014)

I januari 2014 släpptes boken Hospitality Sales and Marketing Educational Institute Books skriven av James R. Abbey. Det är den 6e upplagan av kursboken. Den är skriven på engelska och består av 619 sidor. Förlaget bakom boken är American Hotel & Lodging Educational Institute.

Köp boken Hospitality Sales and Marketing Educational Institute Books på Studentapan och spara pengar.

Referera till Hospitality Sales and Marketing Educational Institute Books (Upplaga 6)

Harvard

Abbey, J. R. (2014). Hospitality Sales and Marketing Educational Institute Books. 6:e uppl. American Hotel & Lodging Educational Institute.

Oxford

Abbey, James R., Hospitality Sales and Marketing Educational Institute Books, 6 uppl. (American Hotel & Lodging Educational Institute, 2014).

APA

Abbey, J. R. (2014). Hospitality Sales and Marketing Educational Institute Books (6:e uppl.). American Hotel & Lodging Educational Institute.

Vancouver

Abbey JR. Hospitality Sales and Marketing Educational Institute Books. 6:e uppl. American Hotel & Lodging Educational Institute; 2014.

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