Information Technology: Strategic Decision-Making for ManagersUpplaga 1

Take an active role in managing technology! From new business models to new types of business, information technology has become a key driver of business and an essential component of corporate strategy. But simply acquiring technology is not enough; organizations must manage IT effectively to gain the competitive advantage. Henry Lucasa s Information Technology: Strategic Decision Making for Managers focuses on the key knowledge and skills you need to take an active role in managing technology and obtain the maximum benefits from investing in IT. Offering streamlined, up--to--date coverage, the text is ideally suited for MBA students or anyone who wants to learn more about how to gain the competitive advantage by successfully managing IT. Features aeo Focuses on managerial issues: This text explores the many real technology issues confronting todaya s managers, such as what to do with legacy systems, when to outsource, and how to choose a source of processing and services. aeo Shows how to evaluate IT investments: Two full chapters cover the value of information technology and how to evaluate IT project proposals using both net present value and real options approaches. aeo Balances technical and managerial coverage: This balance helps you understand how diverse companies have developed their IT architectures and environments. aeo Explains the various applications of technology: Concrete examples illustrate major IT applications, such as ecommerce, ERP, CRM, decision and intelligent systems, and knowledge management. (Bookdata)