Integrated Advertising, Promotion and Marketing Communications; Kenneth Clow, Donald E. Baack; 2011
Integrated Advertising, Promotion and Marketing Communications; Kenneth Clow, Donald E. Baack; 2011

Integrated Advertising, Promotion and Marketing CommunicationsUpplaga 5

av Kenneth Clow, Donald E. Baack

  • Upplaga: 5e upplagan
  • Utgiven: 2011
  • ISBN: 9780273753285
  • Sidor: 464 st
  • Förlag: PEARSON EDUCATION LIMITED
  • Format: Häftad
  • Språk: Engelska

Om boken

For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

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Mer om Integrated Advertising, Promotion and Marketing Communications (2011)

I mars 2011 släpptes boken Integrated Advertising, Promotion and Marketing Communications skriven av Kenneth Clow, Donald E. Baack. Det är den 5e upplagan av kursboken. Den är skriven på engelska och består av 464 sidor. Förlaget bakom boken är PEARSON EDUCATION LIMITED.

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Harvard

Clow, K. & Baack, D. E. (2011). Integrated Advertising, Promotion and Marketing Communications. 5:e uppl. PEARSON EDUCATION LIMITED.

Oxford

Clow, Kenneth & Baack, Donald E., Integrated Advertising, Promotion and Marketing Communications, 5 uppl. (PEARSON EDUCATION LIMITED, 2011).

APA

Clow, K., & Baack, D. E. (2011). Integrated Advertising, Promotion and Marketing Communications (5:e uppl.). PEARSON EDUCATION LIMITED.

Vancouver

Clow K, Baack DE. Integrated Advertising, Promotion and Marketing Communications. 5:e uppl. PEARSON EDUCATION LIMITED; 2011.

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