International marketing
- Utgiven: 2002
- ISBN: 9780030353895
- Sidor: 880 st
- Förlag: Thomson/South-Western
- Format: Häftad
- Språk: Engelska
Om boken
International Marketing 2002 Update is a completely up-to-date text for one of the most dynamic upper level and graduate courses in the marketing department today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years. This edition also includes updated vignettes within the chapter as well as brand new video cases!
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Mer om International marketing (2002)
2002 släpptes boken International marketing skriven av Michael R. Czinkota. Den är skriven på engelska och består av 880 sidor. Förlaget bakom boken är Thomson/South-Western.
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Referera till International marketing
Harvard
Czinkota, M. R. (2002). International marketing. Thomson/South-Western.
Oxford
Czinkota, Michael R., International marketing (Thomson/South-Western, 2002).
APA
Czinkota, M. R. (2002). International marketing. Thomson/South-Western.
Vancouver
Czinkota MR. International marketing. Thomson/South-Western; 2002.
