Begagnad
-17%
Begagnad
-17%
International Marketing Strategy: Analysis, Development and ImplementationUpplaga 9
- Upplaga: 9e upplagan
- Utgiven: 2022
- ISBN: 9781473778696
- Sidor: 512 st
- Förlag: Cengage
- Format: Häftad
- Språk: Engelska
Om boken
Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets.
It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om International Marketing Strategy: Analysis, Development and Implementation (2022)
I januari 2022 släpptes boken International Marketing Strategy: Analysis, Development and Implementation skriven av Alexandra (course Director in Hospitality Managemen Kenyon. Det är den 9e upplagan av kursboken. Den är skriven på engelska och består av 512 sidor. Förlaget bakom boken är Cengage.
Köp boken International Marketing Strategy: Analysis, Development and Implementation på Studentapan och spara uppåt 17% jämfört med lägsta nypris hos bokhandeln.
Referera till International Marketing Strategy: Analysis, Development and Implementation (Upplaga 9)
Harvard
Kenyon, A. (course D. in H. M. (2022). International Marketing Strategy: Analysis, Development and Implementation. 9:e uppl. Cengage.
Oxford
Kenyon, Alexandra (course Director in Hospitality Managemen, International Marketing Strategy: Analysis, Development and Implementation, 9 uppl. (Cengage, 2022).
APA
Kenyon, A. (course D. in H. M. (2022). International Marketing Strategy: Analysis, Development and Implementation (9:e uppl.). Cengage.
Vancouver
Kenyon A (course D in HM. International Marketing Strategy: Analysis, Development and Implementation. 9:e uppl. Cengage; 2022.
