ISE Advertising and Promotion: An Integrated Marketing Communications Perspective; George Belch; 2020
ISE Advertising and Promotion: An Integrated Marketing Communications Perspective; George Belch; 2020

ISE Advertising and Promotion: An Integrated Marketing Communications PerspectiveUpplaga 12

av George Belch

  • Upplaga: 12e upplagan
  • Utgiven: 2020
  • ISBN: 9781260570991
  • Sidor: 848 st
  • Förlag: McGraw Hill
  • Format: Häftad
  • Språk: Engelska

Om boken

Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer.  Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples -Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout -Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. -New in Connect! Advertising Mini Sims, New Case Analysis and Live Action Videos, and the New Advertising Video Library

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Mer om ISE Advertising and Promotion: An Integrated Marketing Communications Perspective (2020)

I mars 2020 släpptes boken ISE Advertising and Promotion: An Integrated Marketing Communications Perspective skriven av George Belch. Det är den 12e upplagan av kursboken. Den är skriven på engelska och består av 848 sidor. Förlaget bakom boken är McGraw Hill.

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Referera till ISE Advertising and Promotion: An Integrated Marketing Communications Perspective (Upplaga 12)

Harvard

Belch, G. (2020). ISE Advertising and Promotion: An Integrated Marketing Communications Perspective. 12:e uppl. McGraw Hill.

Oxford

Belch, George, ISE Advertising and Promotion: An Integrated Marketing Communications Perspective, 12 uppl. (McGraw Hill, 2020).

APA

Belch, G. (2020). ISE Advertising and Promotion: An Integrated Marketing Communications Perspective (12:e uppl.). McGraw Hill.

Vancouver

Belch G. ISE Advertising and Promotion: An Integrated Marketing Communications Perspective. 12:e uppl. McGraw Hill; 2020.

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