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Join the Conversation: How to Engage Marketing-Weary Consumers with the PowUpplaga 1
- Upplaga: 1a upplagan
- Utgiven: 2007
- ISBN: 9780470137321
- Sidor: 320 st
- Förlag: John Wiley & Sons
- Format: Inbunden
- Språk: Engelska
Om boken
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.
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Mer om Join the Conversation: How to Engage Marketing-Weary Consumers with the Pow (2007)
I oktober 2007 släpptes boken Join the Conversation: How to Engage Marketing-Weary Consumers with the Pow skriven av Joseph Jaffe. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 320 sidor. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.
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Referera till Join the Conversation: How to Engage Marketing-Weary Consumers with the Pow (Upplaga 1)
Harvard
Jaffe, J. (2007). Join the Conversation: How to Engage Marketing-Weary Consumers with the Pow. 1:a uppl. John Wiley & Sons.
Oxford
Jaffe, Joseph, Join the Conversation: How to Engage Marketing-Weary Consumers with the Pow, 1 uppl. (John Wiley & Sons, 2007).
APA
Jaffe, J. (2007). Join the Conversation: How to Engage Marketing-Weary Consumers with the Pow (1:a uppl.). John Wiley & Sons.
Vancouver
Jaffe J. Join the Conversation: How to Engage Marketing-Weary Consumers with the Pow. 1:a uppl. John Wiley & Sons; 2007.
