Begagnad
Begagnad
Kiss & sell : writing for advertising : redesigned and rekissed
- Utgiven: 2006
- ISBN: 9782940373468
- Sidor: 184 st
- Förlag: AVA
- Format: Häftad
- Språk: Engelska
Om boken
"Kiss & Sell: Writing for Advertising (Redesigned & Rekissed)" is an exploration of all aspects of copywriting. The book discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. The text is supported by insightful interviews with leading practitioners and a wide variety of some of the most successful advertising copy ever produced. "Kiss & Sell" does not judge the work it uses to illustrate its various points. There are no right and wrong examples. Instead, the book helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples.
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Mer om Kiss & sell : writing for advertising : redesigned and rekissed (2006)
2006 släpptes boken Kiss & sell : writing for advertising : redesigned and rekissed skriven av Robert Sawyer. Den är skriven på engelska och består av 184 sidor. Förlaget bakom boken är AVA.
Köp boken Kiss & sell : writing for advertising : redesigned and rekissed på Studentapan och spara pengar.
Referera till Kiss & sell : writing for advertising : redesigned and rekissed
Harvard
Sawyer, R. (2006). Kiss & sell : writing for advertising : redesigned and rekissed. AVA.
Oxford
Sawyer, Robert, Kiss & sell : writing for advertising : redesigned and rekissed (AVA, 2006).
APA
Sawyer, R. (2006). Kiss & sell : writing for advertising : redesigned and rekissed. AVA.
Vancouver
Sawyer R. Kiss & sell : writing for advertising : redesigned and rekissed. AVA; 2006.
