Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alter; Joseph Jaffe; 2005
Begagnad
Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alter; Joseph Jaffe; 2005
Begagnad

Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of AlterUpplaga 1

av Joseph Jaffe

  • Upplaga: 1a upplagan
  • Utgiven: 2005
  • ISBN: 9780471718376
  • Sidor: 304 st
  • Förlag: John Wiley & Sons
  • Format: Inbunden
  • Språk: Engelska

Om boken

The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."

Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker

Mer om Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alter (2005)

I maj 2005 släpptes boken Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alter skriven av Joseph Jaffe. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 304 sidor. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.

Köp boken Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alter på Studentapan och spara pengar.

Referera till Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alter (Upplaga 1)

Harvard

Jaffe, J. (2005). Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alter. 1:a uppl. John Wiley & Sons.

Oxford

Jaffe, Joseph, Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alter, 1 uppl. (John Wiley & Sons, 2005).

APA

Jaffe, J. (2005). Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alter (1:a uppl.). John Wiley & Sons.

Vancouver

Jaffe J. Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alter. 1:a uppl. John Wiley & Sons; 2005.

Köp boken

Bara 1 säljare kvar!

Bra skick

Andreas

5.0 (40)

125 kr

Fri frakt & skickas senast på onsdag, 15 april.
Beställ inom 1 tim 57 min