Management ConsultingUpplaga 4

Management consulting remains a popular career choice but undertaking a consulting project for the first time can seem daunting for the student or new professional. This book, now in its fourth edition, aims specifically to guide students through the consultancy process, while also giving tips and techniques to the more seasoned practitioner. This is delivered from the accumulated knowledge and insight of the authors and contributors, who all have been consultants. This fourth edition has been thoroughly revised, further adding to the tools and techniques of the third edition. It provides a careful balance between theory and practice and is ideal for anyone who is undertaking a consulting project. Key features A comprehensive introduction to the best practice in conducting a consulting project. Key insights into how best to tackle the challenges that arise. Case studies from across a wide range of industries at the end of each chapter and a long case study running throughout the book. Help in choosing and developing a career in consultancy. Extensive references and further reading to underpin a students knowledge. New to this edition More advanced tools and techniques that would benefit the postgraduate student and the more experienced professional. A revised chapter on working with teams and clients: the soft skills that are the hardest to master. More links to theories developed in other courses such as strategy and management. New case exercises, based on real consulting projects, to put tools and techniques into practice. Louise Wickham is the Director of Wickham Consulting Services Ltd and a practising consultant specialising in strategy and marketing. She has over 25 years business experience, both within companies and as a consultant, working for a wide range of consumer-facing businesses and was co-author of the 3rd edition. Jeremy Wilcock is a Business Development Manager at the Business School, University of Hull. He has 27 years industrial experience with a major multi-national where he worked on numerous internal consultancy projects. He lectures regularly in strategic management and business analysis at undergraduate and postgraduate level, both at Hull and at the University of Gloucestershire.