Managing Global Accounts: Nine Critical Factors for a World-class ProgramAmerican Marketing Association
- ISBN: 9780324400762
- Sidor: 268 st
- Förlag: Thomson
Om boken
Noel Capon, Dave Potter and Fred Schindler claim that how corporations manage their global accounts will determine nothing less than their "success and organizational survival in the 21st century." The authors present in reasonably clear (though not always grammatical) language the essentials of global account management. Stories at the beginnings of the chapters demonstrate the importance of the issues, and helpful summaries at the ends recapitulate the authors' main points. This is a practitioner's guide, straightforward and detailed. getAbstract recommends it to global account managers as well as to managers of sales and marketing units who are considering instituting a global account management program.
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Mer om Managing Global Accounts: Nine Critical Factors for a World-class ProgramAmerican Marketing Association
Managing Global Accounts: Nine Critical Factors for a World-class ProgramAmerican Marketing Association skriven av Noel Capon, Dave Potter, Fred Schindler. Den och består av 268 sidor. Förlaget bakom boken är Thomson.
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Harvard
Capon, N., Potter, D. & Schindler, F. Managing Global Accounts: Nine Critical Factors for a World-class ProgramAmerican Marketing Association. Thomson.
Oxford
Capon, Noel, Potter, Dave & Schindler, Fred, Managing Global Accounts: Nine Critical Factors for a World-class ProgramAmerican Marketing Association (Thomson, u.å.).
APA
Capon, N., Potter, D., & Schindler, F. (u.å.). Managing Global Accounts: Nine Critical Factors for a World-class ProgramAmerican Marketing Association. Thomson.
Vancouver
Capon N, Potter D, Schindler F. Managing Global Accounts: Nine Critical Factors for a World-class ProgramAmerican Marketing Association. Thomson;
