Market-based management : strategies for growing customer value and profitability; Roger J. Best; 2004
Market-based management : strategies for growing customer value and profitability; Roger J. Best; 2004

Market-based management : strategies for growing customer value and profitabilityUpplaga 3

av Roger J. Best

  • Upplaga: 3e upplagan
  • Utgiven: 2004
  • ISBN: 9780131211933
  • Förlag: Upper Saddle River, N.J. Prentice-Hall
  • Format: Häftad
  • Språk: Engelska

Om boken

For marketing management and marketing strategy courses (MBA and advanced undergraduate).Market-Based Management is unique in that every chapter is performance-based. While other texts emphasize concepts and theory, Roger Best presents a more strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout. Paperback and a manageable 400 pages means this text is ideal for instructors who supplement it with cases and/or simulations.

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Mer om Market-based management : strategies for growing customer value and profitability (2004)

2004 släpptes boken Market-based management : strategies for growing customer value and profitability skriven av Roger J. Best. Det är den 3e upplagan av kursboken. Den är skriven på engelska. Förlaget bakom boken är Upper Saddle River, N.J. Prentice-Hall.

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Harvard

Best, R. J. (2004). Market-based management : strategies for growing customer value and profitability. 3:e uppl. Upper Saddle River, N.J. Prentice-Hall.

Oxford

Best, Roger J., Market-based management : strategies for growing customer value and profitability, 3 uppl. (Upper Saddle River, N.J. Prentice-Hall, 2004).

APA

Best, R. J. (2004). Market-based management : strategies for growing customer value and profitability (3:e uppl.). Upper Saddle River, N.J. Prentice-Hall.

Vancouver

Best RJ. Market-based management : strategies for growing customer value and profitability. 3:e uppl. Upper Saddle River, N.J. Prentice-Hall; 2004.

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