Marketing : an introduction Upplaga 7
- Upplaga: 7e upplagan
- Utgiven: 2005
- ISBN: 9780131424104
- Sidor: 720 st
- Förlag: Prentice Hall
- Format: Häftad
- Språk: Engelska
Om boken
This accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way. The new edition is an even more effective text than its predecessors: it is complete, easy to manage, and explains how marketing affects the big picture in business and influences specific company divisions like accounting, information technologies, finance, operations, and human resources. Updated to present the latest marketing thinking, it builds upon a framework which positions marketing as the art and science of creating value "for" customers in order to capture value "from" customers in return. An excellent resource and tool for those employed in the field of marketing and sales; especially helpful for employees of global companies.
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Mer om Marketing : an introduction (2005)
2005 släpptes boken Marketing : an introduction skriven av Gary Armstrong, Philip Kotler. Det är den 7e upplagan av kursboken. Den är skriven på engelska och består av 720 sidor. Förlaget bakom boken är Prentice Hall som har sitt säte i Upper saddle river.
Köp boken Marketing : an introduction på Studentapan och spara pengar.
Referera till Marketing : an introduction (Upplaga 7)
Harvard
Armstrong, G. & Kotler, P. (2005). Marketing : an introduction. 7:e uppl. Prentice Hall.
Oxford
Armstrong, Gary & Kotler, Philip, Marketing : an introduction, 7 uppl. (Prentice Hall, 2005).
APA
Armstrong, G., & Kotler, P. (2005). Marketing : an introduction (7:e uppl.). Prentice Hall.
Vancouver
Armstrong G, Kotler P. Marketing : an introduction. 7:e uppl. Prentice Hall; 2005.
