Begagnad
Begagnad
Marketing : best practices
- Utgiven: 2000
- ISBN: 9780030211096
- Sidor: 657 st
- Förlag: Dryden
- Format: Bok
- Språk: Engelska
Om boken
The Dryden Press has brought together sixteen of the best and brightest authors in marketing to create the most cutting-edge text to hit the principles market in years. The premise behind Marketing: Best Practices was to combine the expertise of leading marketers into a principles text that offers the best of the best in every chapter. Each chapter is penned by an authority from that particular field of marketing, many of whom are widely renowned inside the classroom and the boardroom for their marketing acumen. This revolutionary new text combines the best practices from every area of marketing - from advertising to services, consumer behavior to retailing, international to technology.
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Mer om Marketing : best practices (2000)
2000 släpptes boken Marketing : best practices skriven av Michael R. Czinkota. Den är skriven på engelska och består av 657 sidor. Förlaget bakom boken är Dryden.
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Referera till Marketing : best practices
Harvard
Czinkota, M. R. (2000). Marketing : best practices. Dryden.
Oxford
Czinkota, Michael R., Marketing : best practices (Dryden, 2000).
APA
Czinkota, M. R. (2000). Marketing : best practices. Dryden.
Vancouver
Czinkota MR. Marketing : best practices. Dryden; 2000.
