Marketing : creating and keeping customers in an e-commerce worldUpplaga 7
- Upplaga: 7e upplagan
- ISBN: 9780324072693
- Sidor: 689 st
- Förlag: South-Western College Pub
- Språk: Engelska
Om boken
This proven, consistent text provides thorough treatment of e-commerce, emerging markets, new technologies and hot marketing trends. All concepts and topics are discussed with the goal of helping the reader adapt to, and strategically plan for, changes in the marketing environment. This edition retains trademark early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing.
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om Marketing : creating and keeping customers in an e-commerce world
Marketing : creating and keeping customers in an e-commerce world skriven av William G Zikmund. Det är den 7e upplagan av kursboken. Den är skriven på engelska och består av 689 sidor. Förlaget bakom boken är South-Western College Pub.
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Referera till Marketing : creating and keeping customers in an e-commerce world (Upplaga 7)
Harvard
Zikmund, W. G. Marketing : creating and keeping customers in an e-commerce world. 7:e uppl. South-Western College Pub.
Oxford
Zikmund, William G, Marketing : creating and keeping customers in an e-commerce world, 7 uppl. (South-Western College Pub, u.å.).
APA
Zikmund, W. G. (u.å.). Marketing : creating and keeping customers in an e-commerce world (7:e uppl.). South-Western College Pub.
Vancouver
Zikmund WG. Marketing : creating and keeping customers in an e-commerce world. 7:e uppl. South-Western College Pub;
