Marketing for hospitality and tourismUpplaga 4
- Upplaga: 4e upplagan
- Utgiven: 2006
- ISBN: 9780131193789
- Sidor: 932 st
- Förlag: Pearson Prentice Hall
- Format: Inbunden
- Språk: Engelska
Om boken
For undergraduate/graduate-level courses in Hospitality and Tourism Marketing.
THE most widely used Hospitality marketing text–comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job.
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Mer om Marketing for hospitality and tourism (2006)
2006 släpptes boken Marketing for hospitality and tourism skriven av Philip Kotler. Det är den 4e upplagan av kursboken. Den är skriven på engelska och består av 932 sidor. Förlaget bakom boken är Pearson Prentice Hall.
Köp boken Marketing for hospitality and tourism på Studentapan och spara pengar.
Referera till Marketing for hospitality and tourism (Upplaga 4)
Harvard
Kotler, P. (2006). Marketing for hospitality and tourism. 4:e uppl. Pearson Prentice Hall.
Oxford
Kotler, Philip, Marketing for hospitality and tourism, 4 uppl. (Pearson Prentice Hall, 2006).
APA
Kotler, P. (2006). Marketing for hospitality and tourism (4:e uppl.). Pearson Prentice Hall.
Vancouver
Kotler P. Marketing for hospitality and tourism. 4:e uppl. Pearson Prentice Hall; 2006.
