Marketing for hospitality and tourism Upplaga 8
- Upplaga: 8e upplagan
- Utgiven: 2022
- ISBN: 9781292363516
- Sidor: 688 st
- Förlag: Pearson Education Limited
- Format: Häftad
- Språk: Engelska
Om boken
Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.
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Mer om Marketing for hospitality and tourism (2022)
2022 släpptes boken Marketing for hospitality and tourism skriven av Philip Kotler, John Bowen, Seyhmus Baloglu, Cristian Morosan. Det är den 8e upplagan av kursboken. Den är skriven på engelska och består av 688 sidor. Förlaget bakom boken är Pearson Education Limited.
Köp boken Marketing for hospitality and tourism på Studentapan och spara pengar.
Referera till Marketing for hospitality and tourism (Upplaga 8)
Harvard
Kotler, P., Bowen, J., Baloglu, S. & Morosan, C. (2022). Marketing for hospitality and tourism. 8:e uppl. Pearson Education Limited.
Oxford
Kotler, Philip, Bowen, John, Baloglu, Seyhmus & Morosan, Cristian, Marketing for hospitality and tourism, 8 uppl. (Pearson Education Limited, 2022).
APA
Kotler, P., Bowen, J., Baloglu, S., & Morosan, C. (2022). Marketing for hospitality and tourism (8:e uppl.). Pearson Education Limited.
Vancouver
Kotler P, Bowen J, Baloglu S, Morosan C. Marketing for hospitality and tourism. 8:e uppl. Pearson Education Limited; 2022.
