Begagnad
Begagnad
Marketing management : a strategic decision-making approachUpplaga 5
- Upplaga: 5e upplagan
- Utgiven: 2005
- ISBN: 9780071111690
- Sidor: 640 st
- Förlag: McGraw-Hill
- Format: Häftad
- Språk: Engelska
Om boken
"marketing management, 5/e" by mullins, walker, boyd, and larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. The author team's rich entrepreneurial, marketing management, and consulting experience spanning a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.
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Mer om Marketing management : a strategic decision-making approach (2005)
2005 släpptes boken Marketing management : a strategic decision-making approach skriven av John W. Mullins. Det är den 5e upplagan av kursboken. Den är skriven på engelska och består av 640 sidor. Förlaget bakom boken är McGraw-Hill som har sitt säte i New york.
Köp boken Marketing management : a strategic decision-making approach på Studentapan och spara pengar.
Referera till Marketing management : a strategic decision-making approach (Upplaga 5)
Harvard
Mullins, J. W. (2005). Marketing management : a strategic decision-making approach. 5:e uppl. McGraw-Hill.
Oxford
Mullins, John W., Marketing management : a strategic decision-making approach, 5 uppl. (McGraw-Hill, 2005).
APA
Mullins, J. W. (2005). Marketing management : a strategic decision-making approach (5:e uppl.). McGraw-Hill.
Vancouver
Mullins JW. Marketing management : a strategic decision-making approach. 5:e uppl. McGraw-Hill; 2005.
