Marketing management : a strategic decision-making approach; John W. Mullins; 2010
Begagnad
Marketing management : a strategic decision-making approach; John W. Mullins; 2010
Begagnad

Marketing management : a strategic decision-making approachUpplaga 7

av John W. Mullins

  • Upplaga: 7e upplagan
  • Utgiven: 2010
  • ISBN: 9780071267762
  • Sidor: 551 st
  • Förlag: McGraw-Hill
  • Format: Häftad
  • Språk: Engelska

Om boken

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.

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Mer om Marketing management : a strategic decision-making approach (2010)

2010 släpptes boken Marketing management : a strategic decision-making approach skriven av John W. Mullins. Det är den 7e upplagan av kursboken. Den är skriven på engelska och består av 551 sidor. Förlaget bakom boken är McGraw-Hill som har sitt säte i New york.

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Referera till Marketing management : a strategic decision-making approach (Upplaga 7)

Harvard

Mullins, J. W. (2010). Marketing management : a strategic decision-making approach. 7:e uppl. McGraw-Hill.

Oxford

Mullins, John W., Marketing management : a strategic decision-making approach, 7 uppl. (McGraw-Hill, 2010).

APA

Mullins, J. W. (2010). Marketing management : a strategic decision-making approach (7:e uppl.). McGraw-Hill.

Vancouver

Mullins JW. Marketing management : a strategic decision-making approach. 7:e uppl. McGraw-Hill; 2010.

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