Marketing Modernism Between the Two World Wars; Catherine Turner; 2003
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Marketing Modernism Between the Two World Wars

av Catherine Turner
Focusing on the advertising policies of five publishing houses in the 1920s and 1930s, Catherine Turner here examines the process by which "highbrow" works of fiction were packaged, promoted, and sold to a mainstream American readership.
Focusing on the advertising policies of five publishing houses in the 1920s and 1930s, Catherine Turner here examines the process by which "highbrow" works of fiction were packaged, promoted, and sold to a mainstream American readership.
Utgiven: 2003
ISBN: 9781558493766
Förlag: University of Massachusetts Press
Format: Inbunden
Språk: Engelska
Sidor: 288 st
Focusing on the advertising policies of five publishing houses in the 1920s and 1930s, Catherine Turner here examines the process by which "highbrow" works of fiction were packaged, promoted, and sold to a mainstream American readership.
Focusing on the advertising policies of five publishing houses in the 1920s and 1930s, Catherine Turner here examines the process by which "highbrow" works of fiction were packaged, promoted, and sold to a mainstream American readership.
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