Marketing of high-technology products and innovations; Jakki J. Mohr; 2005
Marketing of high-technology products and innovations; Jakki J. Mohr; 2005

Marketing of high-technology products and innovationsUpplaga 2

av Jakki J. Mohr

  • Upplaga: 2a upplagan
  • Utgiven: 2005
  • ISBN: 9780131230231
  • Sidor: 480 st
  • Förlag: Upper Saddle River, N.J. Prentice Hall
  • Format: Häftad
  • Språk: Engelska

Om boken

Cutting-edge treatment of the marketing of high-technology products and innovations High-tech products and services are introduced in turbulent, chaotic environments, where the odds of success are often difficult to ascertain at best, and stacked against success at worst. In this complicated environment, thriving in the high-tech marketplace requires a mastery of a diverse set of skills and capabilities. This book is designed to provide frameworks for systematic decision making about marketing in high-tech environments. In doing so, it offers insights about how marketing tools and techniques must be adapted and modified for high-technology products and services. It highlights possible pitfalls, mitigating factors, and the "how-to's" of successful high-tech marketing. More information about this text and its supporting resources is available at: www.prenhall.com/mohr

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Mer om Marketing of high-technology products and innovations (2005)

2005 släpptes boken Marketing of high-technology products and innovations skriven av Jakki J. Mohr. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 480 sidor. Förlaget bakom boken är Upper Saddle River, N.J. Prentice Hall.

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Referera till Marketing of high-technology products and innovations (Upplaga 2)

Harvard

Mohr, J. J. (2005). Marketing of high-technology products and innovations. 2:a uppl. Upper Saddle River, N.J. Prentice Hall.

Oxford

Mohr, Jakki J., Marketing of high-technology products and innovations, 2 uppl. (Upper Saddle River, N.J. Prentice Hall, 2005).

APA

Mohr, J. J. (2005). Marketing of high-technology products and innovations (2:a uppl.). Upper Saddle River, N.J. Prentice Hall.

Vancouver

Mohr JJ. Marketing of high-technology products and innovations. 2:a uppl. Upper Saddle River, N.J. Prentice Hall; 2005.