Marketing Research; Peter Chisnall; 2004
2 säljare

Marketing Research Upplaga 7

av Peter Chisnall
The 7th edition of this well-established marketing research text is thoroughly revised and updated, and offers readers comprehensive coverage of the principal techniques and applications of marketing research. With sound theoretical and practical guidance relevant to a wide range of today's marketing problems and opportunities, the book covers both qualitative and quantitative research methodologies in the depth required to fully appreciate the many facets of marketing research.
The 7th edition of this well-established marketing research text is thoroughly revised and updated, and offers readers comprehensive coverage of the principal techniques and applications of marketing research. With sound theoretical and practical guidance relevant to a wide range of today's marketing problems and opportunities, the book covers both qualitative and quantitative research methodologies in the depth required to fully appreciate the many facets of marketing research.
Upplaga: 7e upplagan
Utgiven: 2004
ISBN: 9780077108120
Förlag: McGraw-Hill Education / Europe, Middle East & Africa
Format: Häftad
Språk: Engelska
Sidor: 496 st
The 7th edition of this well-established marketing research text is thoroughly revised and updated, and offers readers comprehensive coverage of the principal techniques and applications of marketing research. With sound theoretical and practical guidance relevant to a wide range of today's marketing problems and opportunities, the book covers both qualitative and quantitative research methodologies in the depth required to fully appreciate the many facets of marketing research.
The 7th edition of this well-established marketing research text is thoroughly revised and updated, and offers readers comprehensive coverage of the principal techniques and applications of marketing research. With sound theoretical and practical guidance relevant to a wide range of today's marketing problems and opportunities, the book covers both qualitative and quantitative research methodologies in the depth required to fully appreciate the many facets of marketing research.
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