2 säljare
Marketing Research Upplaga 3
Get ready to take the plunge
Marketing Research is a very creative area. In an industry undergoing enormous changes, great opportunities are being created for Marketing Researchers who can use their skills to solve the challenges of todays dynamic business environment. This book will help you understand those challenges, build your talents and develop your own original insights.
Dive below the surface
The third European edition of Marketing Research: An Applied Approach retains the classic strengths of its past as well as developing many exciting new features. This established and respected textbook:
- Remains the most applied, comprehensive and authoritative commentary on the subject
- Balances quantitative and qualitative approaches to the subject
- Boasts an all-new, visually stunning 4-colour design
- Includes a CD of the very latest versions of the popular and user-friendly software applications SNAP and XSight, for both quantitative and qualitative researchers
- Runs a brand new case study throughout each chapter, based on the work of the Marketing Research agency Sports Marketing Surveys. Project highlights include Formula 1, Rugby League, the Flora London Marathon and Beach Volleyball
- Features an all-new suite of extensive real-world video case material, along with many other enhanced online resources, on the books companion website at www.pearsoned.co.uk/birks
Stay ahead of the competition and reach the finish line first
Suitable for use at the undergraduate, postgraduate and MBA levels, this highly successful European textbook, enhanced by a CD, video material and valuable online resources, is an essential part of your future success in Marketing Research.
Dr Naresh K. Malhotra is Regents' Professor, DuPree College of Management, Georgia Institute of Technology. In addition to teaching marketing research he has consulted for business, non-profit and government organisations in the United States and around the world.
Dr David F. Birks is Senior Lecturer in Marketing in the School of Management, University of Southampton. He is the Programme Director for their Marketing Analytics degrees. David teaches quantitative and qualitative marketing research and consumer metrics. He has conducted research on behalf of a wide range of business, non-profit and social ventures in the UK and Europe.
Upplaga: 3e upplagan
Utgiven: 2006
ISBN: 9780273706892
Förlag: Financial Times/ Prentice Hall
Format: Bok
Språk: Engelska
Sidor: 864 st
Get ready to take the plunge
Marketing Research is a very creative area. In an industry undergoing enormous changes, great opportunities are being created for Marketing Researchers who can use their skills to solve the challenges of todays dynamic business environment. This book will help you understand those challenges, build your talents and develop your own original insights.
Dive below the surface
The third European edition of Marketing Research: An Applied Approach retains the classic strengths of its past as well as developing many exciting new features. This established and respected textbook:
- Remains the most applied, comprehensive and authoritative commentary on the subject
- Balances quantitative and qualitative approaches to the subject
- Boasts an all-new, visually stunning 4-colour design
- Includes a CD of the very latest versions of the popular and user-friendly software applications SNAP and XSight, for both quantitative and qualitative researchers
- Runs a brand new case study throughout each chapter, based on the work of the Marketing Research agency Sports Marketing Surveys. Project highlights include Formula 1, Rugby League, the Flora London Marathon and Beach Volleyball
- Features an all-new suite of extensive real-world video case material, along with many other enhanced online resources, on the books companion website at www.pearsoned.co.uk/birks
Stay ahead of the competition and reach the finish line first
Suitable for use at the undergraduate, postgraduate and MBA levels, this highly successful European textbook, enhanced by a CD, video material and valuable online resources, is an essential part of your future success in Marketing Research.
Dr Naresh K. Malhotra is Regents' Professor, DuPree College of Management, Georgia Institute of Technology. In addition to teaching marketing research he has consulted for business, non-profit and government organisations in the United States and around the world.
Dr David F. Birks is Senior Lecturer in Marketing in the School of Management, University of Southampton. He is the Programme Director for their Marketing Analytics degrees. David teaches quantitative and qualitative marketing research and consumer metrics. He has conducted research on behalf of a wide range of business, non-profit and social ventures in the UK and Europe.
Begagnad bok
298 kr
Fri frakt & skickas inom 1-3 vardagar
Köpskydd med Studentapan
Varje köp täcks av Studentapans köpskydd som säkerställer att boken kommer fram, att du får rätt bok och att skicket stämmer överens med beskrivning.
Bokens omdömen
Ingen har recenserat den här boken ännu.
Sälj vidare boken när du är klar
När du är klar med boken säljer du enkelt vidare och tjänar pengar på nolltid med Studentapan. Vi tar hand om allt det krångliga så att du får mer tid över till annat. På det sättet kan du tjäna tillbaka det mesta av kostnaden för boken.
Klimatsmart kurslitteratur
Bli en miljöhjälte under din studietid och ge dina gamla kursböcker ett nytt liv. Genom att återanvända dina kursböcker minskar du utsläppen av koldioxid (CO2) med hela 59%. För en psykologstudent skulle det innebära minskade CO2-utsläpp med cirka 240 kg under studietiden. En stor vinst för din plånbok och miljön. Det kallar vi klimatsmart kurslitteratur.
Liknande kurslitteratur
Studentapans omdöme
Du är i gott sällskap - upplev enkelheten av en betrodd marknadsplats med fler än 150.000 användare från Sveriges alla universitet och högskolor.
4.9
58 798 omdömen