Marketing Research: An Applied ApproachMcGraw-Hill International EditionsMcGraw-Hill series in marketingUpplaga 5
- Upplaga: 5e upplagan
- Utgiven: 1996
- ISBN: 9780071144186
- Sidor: 888 st
- Förlag: McGraw-Hill
- Format: Häftad
- Språk: Engelska
Om boken
This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical aspects of marketing research in a manner that allows the reader to apply research procedures to real applications in a pragmatic, step-by-step, "here's how to do it" fashion. The revision contains 35 cases; 14 new to this edition. The changes to the Fifth Edition include the addition of substantial insights and examples on international marketing research. Major new illustrations entitled Global Marketing Research Dynamics appear throughout the text. Three marketing research databases available on a PC-disk, accompany each copy of the book and contain real results from actual marketing research studies and are all keyed to the major PC-based analysis SPSS-PC, SAS-PC, SYSTAT-PC, and MYSTAT-PC.
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Mer om Marketing Research: An Applied ApproachMcGraw-Hill International EditionsMcGraw-Hill series in marketing (1996)
1996 släpptes boken Marketing Research: An Applied ApproachMcGraw-Hill International EditionsMcGraw-Hill series in marketing skriven av Thomas C. Kinnear, James R. Taylor. Det är den 5e upplagan av kursboken. Den är skriven på engelska och består av 888 sidor. Förlaget bakom boken är McGraw-Hill som har sitt säte i New york.
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Referera till Marketing Research: An Applied ApproachMcGraw-Hill International EditionsMcGraw-Hill series in marketing (Upplaga 5)
Harvard
Kinnear, T. C. & Taylor, J. R. (1996). Marketing Research: An Applied ApproachMcGraw-Hill International EditionsMcGraw-Hill series in marketing. 5:e uppl. McGraw-Hill.
Oxford
Kinnear, Thomas C. & Taylor, James R., Marketing Research: An Applied ApproachMcGraw-Hill International EditionsMcGraw-Hill series in marketing, 5 uppl. (McGraw-Hill, 1996).
APA
Kinnear, T. C., & Taylor, J. R. (1996). Marketing Research: An Applied ApproachMcGraw-Hill International EditionsMcGraw-Hill series in marketing (5:e uppl.). McGraw-Hill.
Vancouver
Kinnear TC, Taylor JR. Marketing Research: An Applied ApproachMcGraw-Hill International EditionsMcGraw-Hill series in marketing. 5:e uppl. McGraw-Hill; 1996.
