Marketing Research, Global Edition; Alvin C. Burns, Ronald F. Bush; 2016
Begagnad
Marketing Research, Global Edition; Alvin C. Burns, Ronald F. Bush; 2016
Begagnad

Marketing Research, Global EditionUpplaga 8

av Alvin C. Burns, Ronald F. Bush

  • Upplaga: 8e upplagan
  • Utgiven: 2016
  • ISBN: 9781292153261
  • Sidor: 496 st
  • Förlag: Pearson Education Limited
  • Format: Bok
  • Språk: Engelska

Om boken

For courses in global marketing. Marketing Research: The Fundamentals The Eighth Edition of Marketing Research continues to provide students with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.

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Mer om Marketing Research, Global Edition (2016)

I december 2016 släpptes boken Marketing Research, Global Edition skriven av Alvin C. Burns, Ronald F. Bush. Det är den 8e upplagan av kursboken. Den är skriven på engelska och består av 496 sidor. Förlaget bakom boken är Pearson Education Limited.

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Referera till Marketing Research, Global Edition (Upplaga 8)

Harvard

Burns, A. C. & Bush, R. F. (2016). Marketing Research, Global Edition. 8:e uppl. Pearson Education Limited.

Oxford

Burns, Alvin C. & Bush, Ronald F., Marketing Research, Global Edition, 8 uppl. (Pearson Education Limited, 2016).

APA

Burns, A. C., & Bush, R. F. (2016). Marketing Research, Global Edition (8:e uppl.). Pearson Education Limited.

Vancouver

Burns AC, Bush RF. Marketing Research, Global Edition. 8:e uppl. Pearson Education Limited; 2016.

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