Helt ny
Helt ny
Marketing - the encyclopaedic dictionary
- Utgiven: 1999
- ISBN: 9780631211266
- Sidor: 600 st
- Förlag: Blackwell publishers
- Format: Häftad
- Språk: Engelska
Om boken
Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.
Key book features:
Offers the reader a highly practical reference guide. Gives an authoritative and comprehensive overview of the whole field of marketing. Provides extensive cross-referencing enabling easy reference from one entry to another. Developed over the past half decade with contributions from marketing experts and organizations.
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om Marketing - the encyclopaedic dictionary (1999)
I januari 1999 släpptes boken Marketing - the encyclopaedic dictionary skriven av David Mercer. Den är skriven på engelska och består av 600 sidor djupgående information om olika citat och aforismer. Förlaget bakom boken är Blackwell publishers.
Köp boken Marketing - the encyclopaedic dictionary på Studentapan och spara pengar.
Referera till Marketing - the encyclopaedic dictionary
Harvard
Mercer, D. (1999). Marketing - the encyclopaedic dictionary. Blackwell publishers.
Oxford
Mercer, David, Marketing - the encyclopaedic dictionary (Blackwell publishers, 1999).
APA
Mercer, D. (1999). Marketing - the encyclopaedic dictionary. Blackwell publishers.
Vancouver
Mercer D. Marketing - the encyclopaedic dictionary. Blackwell publishers; 1999.
