Marketing warfare
- Utgiven: 1986
- ISBN: 9780070527300
- Sidor: 216 st
- Förlag: McGraw-Hill
- Format: Bok
- Språk: Engelska
Om boken
Twenty years ago, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, world-renowned marketing strategists Al Ries and Jack Trout present this special 20th Anniversary Edition, featuring the latest, most powerful tactics and a fresh perspective on why marketing warfare is even more crucial for today's companies. This updated, strategy-packed guide gives smart marketers the keys to battling the right type of warfare: defensive, offensive, flanking, or guerrilla. It also offers new, in-depth analyses of some of the most phenomenal marketing successes and blunders of the past two decades-including Volkswagen, Sony, Coca-Cola, Budweiser, IBM, and McDonald's-along with annotated reproductions of winning and losing ads. Marketing Warfare is the indispensable book that wrote the rules-and continues to rewrite them for the next marketing generation! Book jacket.
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Mer om Marketing warfare (1986)
1986 släpptes boken Marketing warfare skriven av Al Ries. Den är skriven på engelska och består av 216 sidor. Förlaget bakom boken är McGraw-Hill som har sitt säte i New york.
Köp boken Marketing warfare på Studentapan och spara pengar.
Referera till Marketing warfare
Harvard
Ries, A. (1986). Marketing warfare. McGraw-Hill.
Oxford
Ries, Al, Marketing warfare (McGraw-Hill, 1986).
APA
Ries, A. (1986). Marketing warfare. McGraw-Hill.
Vancouver
Ries A. Marketing warfare. McGraw-Hill; 1986.
