Begagnad
Begagnad
More than a name : an introduction to branding
- Utgiven: 2005
- ISBN: 9782940373000
- Sidor: 240 st
- Förlag: AVA Book
- Format: Häftad
- Språk: Engelska
Om boken
How do you make someone choose your shampoo over the other 29 brands on the shelf? That's the kind of make-or-break question every marketing professional faces every day. Here-in a form that will instruct and inspire students of art and design, future copywriters and marketers, as well as any interested businessperson-is a practical introduction to the art and science of branding. Using dynamic graphics and the examples of some of the world's most successful products, it provides a complete, idea-packed overview of the field: product design, packaging, icons, brand identities, the in-store experience, co-branding, advertising, and working across international boundaries.
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Mer om More than a name : an introduction to branding (2005)
2005 släpptes boken More than a name : an introduction to branding skriven av Melissa Davis. Den är skriven på engelska och består av 240 sidor. Förlaget bakom boken är AVA Book.
Köp boken More than a name : an introduction to branding på Studentapan och spara pengar.
Referera till More than a name : an introduction to branding
Harvard
Davis, M. (2005). More than a name : an introduction to branding. AVA Book.
Oxford
Davis, Melissa, More than a name : an introduction to branding (AVA Book, 2005).
APA
Davis, M. (2005). More than a name : an introduction to branding. AVA Book.
Vancouver
Davis M. More than a name : an introduction to branding. AVA Book; 2005.
